Being Indie: A No Holds Barred, Self-Publishing Guide for Indie Authors
This is a valuable little book for Indie Authors to help them appreciate the road ahead from when they finish writing their manuscript, to preparing a book for sale, and then developing their online presence and marketing strategy.
The book is divided into 3 main Parts: i) Pre-Publishing, ii) Building the Author Platform, and iii) Post-Publishing.
The Pre-Publishing Section has some really useful pointers which help the author prepare for what lies beyond them finishing their story and manuscript. This section provides an important checklist:
1. Send manuscript to beta readers
2. Editing and Proofreading
3. Cover Design
4. Formatting – for eBooks and paper books
5. Publish – where and what those choices mean
Experience has enabled Eeva Lancaster to inform on many of these issues and one I found really interesting was the penalties associated with withdrawing from a pre-order agreement. An issue she suffered in the publication of this book.
The Part of Building an Author Platform is certainly a starting point for appreciating the importance and the major aspects of building an image, reputation, reach and value, but it is not an extensive coverage of digital and online marketing. It is important to consider a website, blog and use of existing marketing platforms such as Amazon. It is, however, crucial that you build an author kit and behave professionally and consistently at all times. The benefits of networks of authors, publishers, readers and reviewers, and support services is fundamentally important as you grow your market for book sales.
Very good checklist recap at the end of the book. For anyone new to self-publishing or feels that they would like a refresher this is a great read. More detailed information is available in specific content books but this book brings a lot of experience to inform you in a concise and valuable manner.